Social Motivation (College Board AP® Psychology): Study Guide

Raj Bonsor

Written by: Raj Bonsor

Reviewed by: Claire Neeson

Updated on

Extrinsic & intrinsic motivation

  • The distinction between intrinsic (internal) and extrinsic (external) motivation is central to understanding social motivation

    • In social contexts, the same behavior can be driven by very different motivational forces

      • E.g. volunteering for a community project may be intrinsically motivated (genuine desire to help) or extrinsically motivated (wanting to impress others or build a resume)

  • The overjustification effect is particularly relevant in social and educational settings

    • This refers to rewarding people for activities they already find intrinsically motivating can reduce their intrinsic interest

      • E.g. paying children for reading may reduce their enjoyment of reading once the payments stop

  • Social motivations often operate through both intrinsic and extrinsic mechanisms simultaneously

    • E.g. the need to belong is intrinsically meaningful, but is also shaped by external factors such as social approval and rejection

Need for affiliation & belongingness

  • Humans have a strong need for affiliation, which is the motivation to form and maintain positive relationships with others

    • Social isolation is linked to poor health, increased mortality, and reduced wellbeing

    • Deliberate exclusion (ostracism) can lead to low self-esteem, aggression, and depression

  • The need to belong is a fundamental human motivation, influencing behavior across many areas of life, including work, education, and social interaction

Self-efficacy& achievement motivation

Achievement motivation

  • Achievement motivation is the desire to meet goals, master skills, and achieve excellence

    • It is primarily intrinsic, driven by challenge and mastery rather than external rewards

      • E.g. choosing difficult tasks and striving to improve despite easier alternatives

  • High achievement motivation is associated with:

    • setting realistic but challenging goals

      • not too easy (unchallenging) and not impossible (demoralizing)

    • persistence in the face of difficulty

    • preference for tasks that provide clear feedback on performance

      • this is so progress toward the goal can be monitored

    • desire for personal responsibility for outcomes

      • people high in achievement motivation want to know that their success reflects their own effort and ability

Self-efficacy & motivation

  • Self-efficacy is the belief in one’s ability to succeed in a specific task, and is a powerful determinant of motivated behavior:

    • High self-efficacy leads to greater effort, persistence, and higher achievement

      • This further strengthens self-efficacy

    • Low self-efficacy leads to avoidance of challenges, less effort, and lower achievement

      • This weakens self-efficacy

  • Self-efficacy and achievement motivation interact:

    • a person may want to succeed (high motivation) but lack belief in their ability

    • increasing self-efficacy (e.g. through success or feedback) strengthens motivation

Intrinsic vs extrinsic motivation in achievement contexts

  • Intrinsic motivation leads to better long-term outcomes than extrinsic motivation alone, as students show::

    • deeper learning

    • greater creativity

    • more persistent engagement

  • Extrinsically motivation can:

    • support performance in the short term

    • help initiate or maintain effort on less interesting tasks

  • The most effective motivational environments combine:

    • extrinsic structure, e.g. clear goals and feedback

    • intrinsic support, e.g. autonomy, sense of competence, and positive relationships

Examiner Tips and Tricks

  • For Skill 1.A, distinguish carefully between achievement motivation and self-efficacy

    • Achievement motivation refers to the desire to succeed and master challenges, whereas self-efficacy is the belief that one can succeed at a specific task

    • A person may be highly motivated yet still doubt their ability in a particular area

  • For Skill 2.B, research on achievement motivation often uses experimental designs

    • Be prepared to identify the IV (e.g. type of feedback) and the DV (e.g. persistence or goal-setting), and to evaluate issues such as demand characteristics that may affect internal validity

  • For Skill 2.C, self-efficacy research often relies on self-report and correlational methods

    • When evaluating this research, consider the risk of self-report bias, the fact that correlations cannot establish causation, and the difficulty of operationalizing constructs such as achievement motivation consistently across studies

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Raj Bonsor

Author: Raj Bonsor

Expertise: Psychology & Sociology Content Creator

Raj joined Save My Exams in 2024 as a Senior Content Creator for Psychology & Sociology. Prior to this, she spent fifteen years in the classroom, teaching hundreds of GCSE and A Level students. She has experience as Subject Leader for Psychology and Sociology, and her favourite topics to teach are research methods (especially inferential statistics!) and attachment. She has also successfully taught a number of Level 3 subjects, including criminology, health & social care, and citizenship.

Claire Neeson

Reviewer: Claire Neeson

Expertise: Psychology Content Creator

Claire has been teaching for 34 years, in the UK and overseas. She has taught GCSE, A-level and IB Psychology which has been a lot of fun and extremely exhausting! Claire is now a freelance Psychology teacher and content creator, producing textbooks, revision notes and (hopefully) exciting and interactive teaching materials for use in the classroom and for exam prep. Her passion (apart from Psychology of course) is roller skating and when she is not working (or watching 'Coronation Street') she can be found busting some impressive moves on her local roller rink.