Theories of Motivation (College Board AP® Psychology): Study Guide

Raj Bonsor

Written by: Raj Bonsor

Reviewed by: Claire Neeson

Updated on

Drive reduction theory & instinct theory

  • Motivation is a need or desire that energizes and directs behavior

    • Without motivation, action and learning do not occur

  • Motivations can be:

    • Primary drives: biological motivations that ensure survival

      • E.g. hunger, thirst, sleep, reproduction

    • Secondary drives: learned motivations developed through experience and linked to primary needs

      • E.g. the motivation to earn money, which can be exchanged for food, shelter, and other primary needs

  • Psychologists have proposed several theories to explain what motivates behavior

Drive reduction theory

  • Drive reduction theory proposes that biological needs create internal tension (a drive), motivating behavior to restore balance and reduce tension down to zero

    • This is based on homeostasis, which is the body’s tendency to maintain stable internal conditions

  • When homeostasis is disrupted (e.g. blood sugar drops), a drive is created

    • The drive motivates behavior to restore balance (e.g. seeking food)

    • Once the need is satisfied, the drive is reduced and homeostasis is restored

  • Drive reduction theory explains physiological needs and desires most effectively

    • It explains why we eat, drink, sleep, and seek warmth

  • It is less effective at explaining behaviors not linked to biological deprivation

    • E.g. it cannot easily explain why people create art, or pursue intellectual challenges

Instinct theory

  • Instinct theory proposes that behavior is driven by innate, fixed patterns of action triggered by specific stimuli

  • Instincts:

    • are unlearned and species-typical

    • do not require prior experience to be triggered, e.g. birds migrating at specific times of year

  • Humans do not appear to demonstrate instinctual behavior in the same way

    • While humans have biological drives, these are not expressed as fixed, invariant action patterns

    • Human behavior is more flexible and influenced by learning

  • Instinct theory is therefore limited in explaining human motivation, and has been replaced by more comprehensive motivational theories

Arousal theory & the Yerkes-Dodson law

Arousal theory

  • Arousal theory proposes that behavior is motivated by the need to maintain an optimal level of arousal

    • Unlike drive reduction theory, it recognizes that both low and high arousal are aversive

  • People seek stimulation when under-aroused and seek to reduce stimulation when over-aroused

    • E.g. a bored student seeks stimulation by listening to music; an anxious student tries to calm themselves down before an exam

  • Optimal arousal levels vary between individuals and across tasks:

    • Some individuals seek high stimulation (thrill-seeking)

    • Others prefer lower, calmer levels

The Yerkes-Dodson law

  • The Yerkes-Dodson Law describes the relationship between arousal and performance:

  • Performance on most tasks follows an inverted U-shaped curve when plotted against arousal level:

    • Low arousal = poor performance (under-stimulated, inattentive)

    • Moderate arousal = optimal performance(alert, focused, engaged)

    • High arousal = poor performance (anxious, overwhelmed, distracted)

  • Critically, the optimal arousal level varies with task difficulty:

    • Simple or well-learned tasks are performed best at higher levels of arousal

      • E.g. a professional athlete performing a routine movement performs better with some competitive pressure

    • Complex or novel tasks are performed best at lower levels of arousal

      • E.g. a student attempting a difficult new concept performs better in a calm, low-pressure environment than under exam stress

Graph illustrating Yerkes-Dodson law with performance on y-axis vs arousal on x-axis, showing optimal performance at moderate arousal.
The Yerkes-Dodson law

Self-determination theory & incentive theory

Self-determination theory (SDT)

  • SDT proposes that behavior is driven by both intrinsic and extrinsic motivation

    • Balancing the two affects wellbeing and performance

  • Intrinsic motivation:

    • Motivation that comes from within

      • Behavior is driven by interest, enjoyment, or personal meaning

    • The activity itself is the reward

      • E.g. reading for pleasure; playing music because you love it; solving a puzzle for the satisfaction of solving it

  • Extrinsic motivation:

    • Motivation that comes from outside

      • Behavior is driven by the opportunity to gain an external reward or avoid a punishment

    • The reward is separate from the activity

      • E.g. studying to get a good grade; working to earn a salary; exercising to lose weight

  • SDT proposes that intrinsic motivation is linked to greater wellbeing, deeper learning, and persistence than extrinsic motivation

  • SDT identifies three core psychological needs that support intrinsic motivation:

    • Autonomy: the belief that one has choice and control over one's actions

    • Competence: the belief that one has the skills and knowledge needed to succeed

    • Relatedness: the sense of connection to others and belonging in social relationships

Incentive theory

  • Incentive theory proposes that behavior is motivated not by internal drives , but by external rewards (incentives) that attract or “pull” behavior

    • Incentives are stimuli that we are drawn to because we have learned to associate them with rewards

      • E.g. food cues, such as smell, triggering eating, or the prospect of good grades motivating studying

  • Incentive theory is closely related to extrinsic motivation in SDT

    • Both emphasize the role of external rewards in driving behavior

Lewin's motivational conflicts theory

  • Lewin’s theory proposes that motivation often involves resolving conflicts between competing options

    • Many situations involve choices with positive and/or negative features, creating psychological tension that must be resolved

  • The theory identifies four types of motivational conflict:

Conflict Type

Description

Example

Approach-approach

Choosing between two desirable options. Both are positive, but only one can be chosen

Choosing between two universities you have been accepted to. Both are excellent, but you can only attend one

Approach-avoidance

A single option has both positive and negative features.

Wanting to go to a party (approach: fun, social) but also not wanting to go (avoidance: anxious, tired). The same option has both positive and negative aspects

Avoidance-avoidance

Choosing between two undesirable options. Both are negative, but one must be chosen

Having to choose between two unpleasant tasks. Neither is wanted, but one must be completed

Multiple approach-avoidance

Choosing between multiple options that each carry both positive and negative features. This is the most common type of real-world conflict

Choosing between two universities, each with pros and cons. One offers a stronger academic program but poorer location, the other a better social life but weaker reputation

Sensation-seeking theory

  • Sensation-seeking theory proposes that individuals differ in their need for novel, varied, and intense experiences

    • High sensation seekers pursue stimulation, novelty, and risk

    • Low sensation seekers prefer familiar, predictable environments lower-stimulation environments

  • The theory identifies four types of sensation seeking:

Type

Description

Example

Experience seeking

Seeking novel experiences through the mind, senses, or unconventional lifestyle

Traveling to unfamiliar places; trying unusual foods; seeking out new music or art

Thrill and adventure seeking

Seeking physical risk, speed, or danger

Skydiving, bungee jumping, extreme sports

Disinhibition

Seeking stimulation through social situations, parties, or substance use

Enjoying wild social events; risk-taking in social contexts

Boredom susceptibility

Low tolerance for repetition and routine. Easily restless when under-stimulated

Struggling to maintain attention in repetitive tasks; frequently seeking change

  • Sensation seeking is partly biological

    • High sensation seekers may have lower baseline levels of arousal and therefore require more stimulation to reach optimal arousal

  • Sensation seeking varies across the lifespan

    • It tends to peak in adolescence and early adulthood and decline with age

Examiner Tips and Tricks

Ensure that you understand these key points:

  • Drive reduction theory does not explain all motivation

    • It explains biological needs well, but cannot account for behaviors that increase arousal, such as thrill-seeking or curiosity

    • Multiple theories are needed

  • The Yerkes–Dodson law does not mean high arousal always impairs performance

    • High arousal can improve performance on simple or well-learned tasks, but impairs performance on complex or novel tasks.

    • The task difficulty is essential to the prediction

  • Intrinsic motivation is not always superior to extrinsic motivation

    • Extrinsic motivation can initiate and sustain behavior in the short-term. especially when tasks are uninteresting

    • Problems arise when it reduces existing intrinsic motivation

  • Approach–avoidance conflict is not a choice between good and bad options

    • It involves a single option with both positive and negative features

Examiner Tips and Tricks

  • For Skill 1.A, scenario questions require identification and application of the the specific theory being demonstrated

    • For drive reduction, identify the biological need, the drive, and the behavior that it reduces

    • For Yerkes–Dodson, consider arousal level and task difficulty

    • For Lewin's theory, identify the specific type of conflict

  • For Skill 2.B, motivation research often uses experimental designs

    • Be prepared to identify the IV and DV, evaluate control of variables, and consider issues such as random assignment and what the measure of behavior actually reflects

  • For Skill 2.C, motivation research also uses non-experimental methods

    • E.g., surveys of sensation-seeking scores correlated with risk-taking behavior, or self-report measures of intrinsic vs extrinsic motivation.

    • When evaluating these, consider self-report bias, the inability to establish causation from correlations, and difficulties in measuring constructs like intrinsic motivation reliably

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Raj Bonsor

Author: Raj Bonsor

Expertise: Psychology & Sociology Content Creator

Raj joined Save My Exams in 2024 as a Senior Content Creator for Psychology & Sociology. Prior to this, she spent fifteen years in the classroom, teaching hundreds of GCSE and A Level students. She has experience as Subject Leader for Psychology and Sociology, and her favourite topics to teach are research methods (especially inferential statistics!) and attachment. She has also successfully taught a number of Level 3 subjects, including criminology, health & social care, and citizenship.

Claire Neeson

Reviewer: Claire Neeson

Expertise: Psychology Content Creator

Claire has been teaching for 34 years, in the UK and overseas. She has taught GCSE, A-level and IB Psychology which has been a lot of fun and extremely exhausting! Claire is now a freelance Psychology teacher and content creator, producing textbooks, revision notes and (hopefully) exciting and interactive teaching materials for use in the classroom and for exam prep. Her passion (apart from Psychology of course) is roller skating and when she is not working (or watching 'Coronation Street') she can be found busting some impressive moves on her local roller rink.