Exam code: 7132
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Define economic environment.
The economic environment refers to the external economic conditions that affect how a business operates, such as interest rates, exchange rates, inflation, unemployment and economic growth.

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True or False?
Businesses can control the economic environment if they plan carefully.
False.
Businesses cannot control the economic environment. They must monitor and respond to it, because economic conditions directly affect costs, demand and the availability of finance.
What two kinds of influence shape changes in economic conditions?
Economic conditions are shaped by domestic policy decisions, such as interest rate changes, and by global events, such as a pandemic or an energy price shock.
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Define economic environment.
The economic environment refers to the external economic conditions that affect how a business operates, such as interest rates, exchange rates, inflation, unemployment and economic growth.
True or False?
Businesses can control the economic environment if they plan carefully.
False.
Businesses cannot control the economic environment. They must monitor and respond to it, because economic conditions directly affect costs, demand and the availability of finance.
What two kinds of influence shape changes in economic conditions?
Economic conditions are shaped by domestic policy decisions, such as interest rate changes, and by global events, such as a pandemic or an energy price shock.
Why do falling interest rates create an opportunity for businesses?
Lower interest rates make borrowing cheaper. This encourages businesses to invest and expand, and encourages consumers to spend rather than save.
Define weak pound.
A weak pound is one that can buy less of another currency, or products priced in that currency, than previously.
A weaker pound makes UK _____ cheaper and more competitive in foreign markets.
A weaker pound makes UK exports cheaper and more competitive in foreign markets.
True or False?
A strong labour market makes it easier for businesses to recruit new employees.
False.
In a strong labour market, unemployment is low and jobs are plentiful. Workers gain bargaining power, and businesses have a smaller pool of jobseekers to choose from.
Why does a recession reduce sales for many businesses?
Falling GDP reduces consumer spending. This hits sales hardest for businesses selling non-essential goods.
How do rising interest rates threaten businesses?
They increase the cost of borrowing for businesses with loans. They also reduce customers' discretionary income after mortgage or loan repayments.
Rising inflation reduces customers' spending power if ___ don't rise at the same rate.
Rising inflation reduces customers' spending power if wages don't rise at the same rate.
Why does a volatile exchange rate threaten businesses that trade internationally?
Sudden currency swings make it harder to plan the cost of imports or overseas contracts.
True or False?
Rising unemployment can reduce consumer confidence across the whole economy.
True.
Higher unemployment reduces consumer confidence and spending power across the whole economy, even for businesses whose own staff aren't directly affected.
How might the marketing function respond to an economic downturn?
Marketing may shift towards value-focused messaging and adjust pricing and promotions to suit more price-sensitive customers.
What two economic pressures must the finance function manage?
Finance must manage the cost and availability of borrowing as interest rates change. It must also budget for the impact of inflation on costs and revenue.
Define economic growth.
Economic growth is an increase in the value of goods and services produced by an economy over a period of time, usually measured as the percentage change in GDP.
Why do governments usually focus on real GDP growth?
Real GDP growth adjusts for inflation. It shows the true increase in output rather than just rising prices.
Define recession.
A recession occurs when an economy experiences two consecutive quarters (6 months) or more of negative economic growth.
During a downturn, businesses may find it relatively easy to _____ workers from a larger pool of candidates.
During a downturn, businesses may find it relatively easy to recruit workers from a larger pool of candidates.
True or False?
During a boom, interest rates are likely to rise, increasing the risk of capital investment.
True.
In a boom, interest rates are likely to rise. The higher cost of borrowing increases the risk of capital investment.
Why can fast economic growth create a challenge for businesses?
Fast growth can push inflation up, because demand for resources, labour and materials rises faster than supply.
Why can businesses that expand during a period of growth be left overextended?
If growth slows, increased costs, such as extra staff or inventory, don't disappear as quickly as revenue can fall.
True or False?
Growth in GDP automatically leads to stronger sales for every business.
False.
Growth isn't felt evenly, so some sectors or regions keep struggling. Modest growth can also leave real consumer spending power squeezed.
What is the difference between direct and indirect taxes?
Direct taxes are levied on income, such as income tax and corporation tax. Indirect taxes are levied on spending, such as VAT and excise duty.
Define fiscal policy.
Fiscal policy is the government's use of taxation and spending together to influence the economy.
Increasing government spending or cutting taxes to boost a slowing economy is known as __________ policy.
Increasing government spending or cutting taxes to boost a slowing economy is known as expansionary policy.
How might an increase in corporation tax affect business decisions?
Less profit is retained after tax. This leaves businesses with less to fund investment and expansion.
How might a rise in VAT affect a business's revenue?
Higher VAT makes products more expensive. Customers may switch to alternative products, so revenue may fall.
How might a business try to avoid paying specific taxes?
It may move to a low-tax location. It may also change production methods to reduce its use of highly-taxed components.
Define inflation.
Inflation is a sustained rise in the general price level of goods and services in an economy over time.
How is the general price level measured in the UK?
The UK uses the Consumer Prices Index (CPI), which is based on average price rises of a typical basket of goods bought by UK households.
Define demand-pull inflation.
Demand-pull inflation occurs when total demand in the economy grows faster than the economy's ability to supply goods and services.
Cost-push inflation occurs when rising production costs are passed on to customers as higher ____.
Cost-push inflation occurs when rising production costs are passed on to customers as higher prices.
What is the Bank of England's inflation target?
The Bank of England's inflation target is two per cent, set by the government.
True or False?
Low, stable inflation makes it easier for businesses to commit to long-term investment.
True.
When inflation is low and stable, the future value of returns is more certain, so businesses can plan long-term investment with more confidence.
How might high inflation affect the human resources function?
Staff push for higher wages to protect their real income. This raises labour costs and the risk of industrial disputes.
Define interest rates.
Interest rates are the cost of borrowing money, or the reward for saving it, usually expressed as a percentage of the amount borrowed or saved.
Who sets the UK base rate?
The base rate is set by the Bank of England's Monetary Policy Committee (MPC), which meets roughly eight times a year.
How do higher borrowing costs help to slow inflation?
Higher rates make borrowing more expensive and saving more attractive, so spending and demand fall. Businesses then have less room to keep raising prices.
True or False?
The Bank of England cuts the base rate when inflation is too high.
False.
The Bank of England raises the base rate when inflation is too high. It cuts the base rate when the economy needs a boost.
SMEs are especially exposed to rising interest rates because they often rely on ___________ loans and overdrafts.
SMEs are especially exposed to rising interest rates because they often rely on variable-rate loans and overdrafts.
Why might a business switch to fixed-rate borrowing?
Fixed-rate borrowing protects against further rate rises. It also gives more certainty over future costs.
Why do higher interest rates discourage capital investment?
Borrowing becomes more expensive and the risk of committing to repayments increases. Businesses may delay investment until rates fall.
Define exchange rate.
An exchange rate is the value of one currency expressed in terms of another.
Define appreciation.
Appreciation is a rise in the value of one currency relative to another.
What three factors can cause exchange rates to fluctuate?
Exchange rates fluctuate because of changing demand for a currency, economic growth and changes to interest rates.
How is the export price in foreign currency calculated?
The export price in foreign currency is calculated using this formula:
Export price in foreign currency = UK price in pounds × Exchange rate
A UK retailer imports goods costing $13,300. If the exchange rate is £1 = $1.40, what is the import cost in pounds?
The import cost is £9,500, because the foreign price is divided by the exchange rate ($13,300 ÷ 1.40).
True or False?
When the pound rises in value, UK exports become more expensive for overseas buyers.
True.
A stronger pound makes UK exports more expensive abroad, so exporters' sales are likely to fall.
When the pound depreciates, importing businesses may seek ______ suppliers to reduce costs and maintain profit levels.
When the pound depreciates, importing businesses may seek domestic suppliers to reduce costs and maintain profit levels.
Define hedging.
Hedging is a way of fixing a future exchange rate to protect a business against currency volatility.
How might an exporter take advantage of a fall in the pound?
Its products become cheaper than overseas competitors', so it may increase selling prices to raise its profit margins.
Define unemployment.
Unemployment is the number of people who are able and willing to work but cannot find a job, usually expressed as a percentage of the labour force.
Which two measures are used to track joblessness in the UK?
The UK uses the Labour Force Survey and the claimant count, both published by the Office for National Statistics.
True or False?
Rising unemployment only creates threats for businesses.
False.
Rising unemployment creates a larger pool of job applicants. This makes hiring easier and often reduces the wages businesses need to offer.
Why can rising unemployment reduce spending even among people who still have jobs?
Fear of job losses weakens consumer confidence, so people become more cautious with spending.
During periods of low unemployment, businesses may increase _________ and training budgets to attract and retain scarce staff.
During periods of low unemployment, businesses may increase recruitment and training budgets to attract and retain scarce staff.
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