Exam code: 9GE0
Study Figure 1.
Figure 1: Thames Valley Science Park, Reading
Feature | Detail |
|---|---|
Companies based there | over 80 (start-ups to global firms) |
Major firms | Oracle, Huawei, Symantec |
Location | next to the M4, near London and Heathrow |
UK science parks | over 100, employing about 75,000 people |
Suggest one reason why local governments build science parks.
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Study Figure 1.
Figure 1: Glasgow rebranding
Feature | Detail |
|---|---|
2004 campaign | 'Scotland with Style' (£1.5 million) |
Tourism revenue | £23 million from short breaks |
2013 slogan | 'People Make Glasgow' |
Reach | 1.26 billion people saw or read about Glasgow |
Suggest one way the rebranding shown could make a place more attractive.
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Study Figure 1.
Figure 1: London 2012 Olympics regeneration (Stratford, East London)
Feature | Detail |
|---|---|
Economic boost to the UK | £9.9 billion |
Site | 560 acres of contaminated brownfield land cleaned |
Legacy housing | Olympic Village converted into 2,800 flats |
Stadium | now home to West Ham FC |
Suggest one reason why hosting a major event can help to regenerate an area.
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Study Figure 1.
Figure 1: Two rural rebranding examples
Place | Visitors per year |
|---|---|
Haworth (Brontë Country), near Bradford | over 1 million |
Kielder, remote Northumberland | about 350,000 |
Suggest one reason why rural rebranding has benefited some areas more than others.
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Study Figure 1.
Figure 1: HS2 high-speed rail (planned)
Feature | Detail |
|---|---|
Aim | connect London to Birmingham |
Jobs | estimated 22,000 created |
Travel times | cut by about half |
Purpose | reduce the North-South divide |
Suggest one reason why national infrastructure investment can promote regeneration.
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Study Figure 1
Figure 1
Licences issued for oil and gas exploration by ‘fracking’ in 2017
Explain why infrastructure investment such as fracking may help regeneration in some local economies but not others.
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With reference to a named example, explain the limitations of the strategies used to regenerate a rural place.
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Explain why different groups would have contrasting views about regenerating vacant land in cities.
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Explain how local government policies are used to make their areas attractive for inward investment.
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With reference to a named example, explain how rebranding has been used to regenerate a deindustrialised area.
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With reference to a named example, explain how local government can use science parks or enterprise zones to encourage regeneration.
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Study Figure 1.
Figure 1: The 2012 Olympic regeneration of Stratford, East London
Feature | Detail |
|---|---|
Income needed to live in the area after the Games | £60,000-£90,000 a year |
Average local income | about £27,000 a year |
Former Clay Lane residents evicted | 450 |
Site | 560 acres of brownfield land cleaned |
Suggest why different groups may have contrasting views about a regeneration scheme.
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Evaluate the importance of rebranding to the success of rural regeneration.
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Evaluate the impact of government decisions on the economic and social characteristics of either urban or rural places.
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Evaluate the success of rebranding and regeneration strategies in increasing the attractiveness of rural areas.
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