A LevelBusinessAQAManaging Marketing

Managing Marketing (AQA A Level Business)

Get ready for your AQA A Level Business exams with our revision resources. Find everything you need to revise this topic, so you can go into your exam confident and prepared. Teachers and examiners write all our resources, and they’re designed specifically for each exam board. We regularly update them to match the latest syllabus, so you’ll only revise the most accurate, up-to-date information. Explore the collection below to get started.

Identifying, Anticipating & Understanding Customer Needs

  1. Primary Market Research
  2. Secondary Market Research
  3. Market Mapping

Markets & Marketing Data

  1. Markets
  2. Market Competition
  3. Marketing Data
  4. Quantitative Skills

Demand

  1. Influences on Demand
  2. Price Elasticity of Demand
  3. Income Elasticity of Demand

Target Market

  1. Niche & Mass Markets
  2. Market Segmentation
  3. The Target Market

Marketing Objectives & Planning

  1. Marketing Objectives
  2. The Marketing Budget
  3. Marketing and Other Business Functions
  4. Marketing and Competitiveness

The Marketing Mix

  1. Introduction to the Marketing Mix
  2. Product
  3. Price
  4. Distribution (Place)
  5. Promotional Mix
  6. Promotional Methods

Digital Technology & Marketing

  1. Social Media Campaigns & Content Marketing
  2. Search Engine Optimisation (SEO), Website Cookies & Pay Per Click
  3. Measures of Success in Digital Marketing
  4. Customer Relationship Management
  5. Digital Technology in Marketing & Competitiveness

International Marketing

  1. The Value & Challenges of International Marketing
  2. Adapting the Marketing Mix for International Markets

Ethical Issues in Marketing

  1. Ethics and the Marketing Mix

Identifying, Anticipating & Understanding Customer Needs

  1. Exam Questions

Markets & Marketing Data

  1. Exam Questions

Demand

  1. Exam Questions

Target Market

  1. Exam Questions

Marketing Objectives & Planning

  1. Exam Questions

The Marketing Mix

  1. Exam Questions

Digital Technology & Marketing

  1. Exam Questions

International Marketing

  1. Exam Questions

Ethical Issues in Marketing

  1. Exam Questions
  1. Identifying, Anticipating & Understanding Customer Needs
  2. Markets & Marketing Data
  3. Demand
  4. Target Market
  5. Marketing Objectives & Planning
  6. The Marketing Mix
  7. Digital Technology & Marketing
  8. International Marketing
  9. Ethical Issues in Marketing
AQA A Level Business Past Papers