1920s: Innovations in Communication & Technology (College Board AP® US History): Flashcards
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Define assembly line.
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Cards in this collection (16)
Define assembly line.
An assembly line is a manufacturing method that uses interchangeable parts and a continuous moving belt, so each worker does one repetitive task.
Who introduced the assembly line in 1913?
Henry Ford introduced the assembly line in 1913 at his Ford Motor Company plant in Detroit.
How did the assembly line change the workforce?
Unskilled workers replaced skilled workers, and employees became easier and faster to train.
Define scientific management.
Scientific management was Frederick Taylor's theory of optimizing work processes with precise time studies to increase productivity and profits.
How did the assembly line make cars affordable?
It lowered production costs, and by the mid-1920s car prices had fallen to around $250.
How did car ownership change where Americans lived?
People could move out of urban centers, leading to the growth of suburbs.
How did new roads and highways affect the country?
They connected cities to rural areas, making travel easier for people and goods.
True or False?
In the 1920s, assembly line production was limited to the automobile industry.
False.
Assembly line production expanded to radios and home appliances, and this mass production contributed to the rise of consumerism in the 1920s.
How did 1920s advertisers use psychology?
They appealed to desires for status and happiness, suggested "everyone" was buying, and created a sense of need or aspiration.
Which mass media did advertisers use to sell products nationwide?
Advertisers used newspapers, magazines, and radio.
Which techniques made products recognizable and appealing?
Advertisers used branding and slogans and celebrity endorsements to make products recognizable and appealing.
By 1929, over 600 radio stations were broadcasting in the United States, airing a mix of news, entertainment, and .
By 1929, over 600 radio stations were broadcasting in the United States, airing a mix of news, entertainment, and advertising.
How did radio shape American culture?
It created a shared national culture, as people across the country listened to the same broadcasts, and brought affordable live performances and music into homes.
What was The Jazz Singer (1927)?
The Jazz Singer was the first talking movie, or "talkie."
True or False?
Movies reached only a small audience in the 1920s.
False.
Movies drew huge audiences: by 1929, 50 million people went to the movies every week.
How did movies influence American culture?
Movies spread cultural norms and influenced trends in fashion, music, and social behavior.
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