Ethical Issues in Operations (AQA A Level Business): Revision Note

Syllabus Edition

First teaching 2026

First exams 2028

Exam code: 7132

Lisa Eades

Written by: Lisa Eades

Reviewed by: Bridgette Barrett

Updated on

Sourcing suppliers

  • Ethical issues arise when a business must decide how much priority to give to cost and efficiency versus fair and responsible treatment of suppliers and their workers

Examples of ethical issues

  • Paying suppliers unfairly low prices, which may force them to cut corners on wages or working conditions in order to remain profitable

Example

In 2020, an investigation found factory workers in Leicester producing clothes for Boohoo were being paid as little as £3.50 an hour, well below the UK minimum wage at the time of £8.72.

In the Levitt report, Boohoo's directors were found to have known 'for a fact' about poor conditions since December 2019 but hadn't put adequate monitoring in place

  • Using suppliers based in countries with weaker labour laws or lower minimum wages, raising questions about whether workers are being treated fairly

Example

In 2013, the Rana Plaza garment factory building collapsed in Bangladesh, killing more than 1,100 workers. The factories inside supplied major Western clothing brands, including Walmart, Primark and Mango.

The disaster led to reforms including higher minimum wages and new factory safety agreements across the industry

  • Delaying payments to suppliers, causing cash flow problems, particularly for smaller suppliers who rely on being paid promptly

Example

In 2016, the UK's Groceries Code Adjudicator found that Tesco had seriously breached rules protecting suppliers by delaying payments to some of them for more than two years, often because of pricing errors or unexplained deductions.

  • Sourcing materials linked to environmental damage, human rights abuses or conflict, even where this isn't illegal in the country of origin

Example

Tin, tungsten, tantalum and gold used in smartphones and laptops are often mined in the Democratic Republic of Congo, where profits have been linked to funding armed conflict.

Since 2012, US law has required companies such as Apple and Intel to check and report on whether their supply chains use these "conflict minerals".

  • Weighing up the money saved from using cheaper suppliers against the damage to reputation if those suppliers are later found to be acting unethically

Example

Shein has faced repeated allegations about its Chinese supplier factories, including a BBC investigation finding workers doing up to 75-hour weeks and a 2024 report disclosing child labour cases among its suppliers.

Despite pledging reforms, later investigations found many of the same problems still occurring

Product safety

  • Businesses have a responsibility to ensure their products do not cause harm to customers

    • However, ethical dilemmas can arise around how much a business invests in safety versus cost and speed to market

Examples of ethical issues

  • Deciding how much to invest in safety testing, when additional testing increases costs and delays a product's launch

  • Balancing legal minimum safety standards against what might be considered a genuinely safe standard

    • Meeting the legal minimum does not always guarantee a product poses no risk

  • Deciding whether, and how quickly, to recall a product once a safety concern is identified, given the cost and reputational damage a recall can cause

Example

In 2016, Samsung recalled over 3 million Galaxy Note 7 phones after batteries began catching fire, then had to recall the replacement phones too when even those caught fire.

The delayed, staged response cost Samsung an estimated $5.3 billion and seriously damaged its reputation.

  • Ensuring safety information and warnings are clear and accessible to all customers, including those with additional needs

  • Weighing the cost of using higher-quality, safer materials or components against pressure to keep production costs low

Example

Boeing designed its 737 MAX aircraft with a new automated safety system, partly to avoid the cost of requiring pilots to complete additional training.

Its engineers had raised concerns about the system before two fatal crashes in 2018 and 2019 that killed 346 people combined, and the resulting crisis is estimated to have cost Boeing around $20 billion.

The environmental impact of operations

  • Operations decisions can create environmental damage

    • Businesses face ethical questions about how far they should go to reduce this impact, particularly when doing so increases costs

Examples of ethical issues

  • Deciding whether to invest in more environmentally friendly processes or equipment, even where it isn't legally required and increases costs

  • Balancing the environmental impact of sourcing decisions, such as cheaper materials produced with higher emissions, against a business's cost and profit objectives

  • Considering the impact of waste and pollution on local communities near a business's operations, even where legal limits are being met

Example

Thames Water was fined £122.7 million by the water industry regulator after an investigation found nearly three-quarters of its storm overflows were spilling sewage into rivers routinely, rather than only in genuine emergencies, despite the company technically operating within the law.

  • Deciding how transparent to be with customers and investors about the true environmental impact of the business's operations

Example

In 2022, the UK's Advertising Standards Authority banned a TV advert for Innocent Drinks after ruling it misleading, as it implied buying the drinks was good for the environment without acknowledging that most of the packaging was still made from new, rather than recycled, plastic

  • Balancing short-term financial pressures against the longer-term environmental consequences of a business's decisions

Case Study

Cloverleaf Drinks

Cloverleaf Drinks logo in dark green cursive lettering with a small four-leaf clover above the word “Cloverleaf”

Cloverleaf Drinks is a soft drinks manufacturer with a large bottling plant in the Midlands.

For several years, the plant released treated wastewater into a nearby river within its legal discharge limits, but residents downstream complained about a decline in fish numbers and an unpleasant smell during hot weather. Although Cloverleaf was not breaking any laws, it faced growing local criticism and negative coverage in regional media.

Around the same time, Cloverleaf launched an advertising campaign describing its drinks as "good for the planet," highlighting its use of recycled materials, without mentioning that most of its packaging was still made from new plastic. After complaints, the advertising regulator ruled the campaign misleading, and it was withdrawn.

Facing pressure from both issues, Cloverleaf invested in upgraded wastewater treatment equipment beyond the legal minimum, and rewrote its marketing to focus only on verified, specific environmental improvements.

These changes increased costs in the short term, but helped repair Cloverleaf's relationship with the local community and reduced the risk of further reputational damage.

Examiner Tips and Tricks

For questions on ethical issues, bring in more than one stakeholder's perspective, such as shareholders wanting lower costs against workers, customers or local communities affected by the decision, as balanced stakeholder analysis tends to score more highly than a one-sided answer

Unlock more, it's free!

Join the 100,000+ Students that ❤️ Save My Exams

the (exam) results speak for themselves:

Lisa Eades

Author: Lisa Eades

Expertise: Curriculum Expert

Lisa has taught A Level, GCSE, BTEC and IBDP Business for over 20 years and is a senior Examiner for Edexcel. Lisa has been a successful Head of Department in Kent and has offered private Business tuition to students across the UK. Lisa loves to create imaginative and accessible resources which engage learners and build their passion for the subject.

Bridgette Barrett

Reviewer: Bridgette Barrett

Expertise: Development Editor

After graduating with a degree in Geography, Bridgette completed a PGCE over 30 years ago. She later gained an MA Learning, Technology and Education from the University of Nottingham focussing on online learning. At a time when the study of geography has never been more important, Bridgette is passionate about creating content which supports students in achieving their potential in geography and builds their confidence.